Creed is not a newcomer to the men's fragrances scene. The company has been around since 1760 and claims to have created scents for royalties outnumbering the fingers on both of your hands.
Despite its traditional roots, Creed's fragrances are surprisingly modern. In 1985 the company released Green Irish Tweed. Arguably, Green Irish Tweed and its cheaper identical brother Cool Water started the aquatic trend, which dominated the 90's.
Creed knows a winner when they have one. For the most part their fragrances have toed around the same theme that has made them successful. High quality citrus-light floral combos, sometimes fortified by soft woods and always accompanied by Creed's signature ambergris note.
Aventus by Creed doesn't stray away from the main theme but it boldly takes on experimentation, which the company hasn't done much of since 1985.
The Inspiration Behind Aventus by Creed
Creed explains that Aventus was inspired by "the dramatic life of a historic emperor, celebrating strength, power and success". The emperor in question was Napoleon Bonaparte, who indeed is a notable historical figure.
Creed's website says the "Aventus man" is " destined to live a driven life, ever galloping with the wind at his back toward success". It continues, "Aventus is a sophisticated blend for individuals who savor a life well-lived".
What Does Aventus by Creed Smell Like?
Aventus opens with a strong blast of pineapple. Its juicy sharpness is accompanied by bergamot and fresh apple, which give even more tartness to the composition.
After the first fruity blast, you might detect a smoky note creeping in. This is the birch, which stays sharp but adds some solidity and anchor to the composition. I particularly enjoy this note because of its unusual character in modern compositions, especially when transposed on the background of pineapple.
Aventus remains mostly linear after the initial fruit blast. The smoky notes remains until the dry-down and it is joined on stage by an oak moss accord giving more earthiness to the composition. I particularly enjoy the vanilla accord that emerges towards the dry-down. The creamy sweetness of the vanilla gives a nice balance to the oak moss and birch.
Despite the stronger presence of oak moss and vanilla in the dry-down, Aventus maintains its overall character - tarty pineapple mixed with birch and oak moss.
Where to Wear It
It's hard to beat Aventus on versatility. Its happy zesty side makes it great for casual wear on a hot summer day and its smoky accord turns it into a classy formal fragrance for a winter night. If you want to impress and grab people's attention - go for Aventus.
I tend to wear Aventus more often in the summer, just because I prefer warmer and heavier fragrances in the winter. As I say this, however, I remember having a streak of several weeks a couple of winters ago where Aventus was my go-to fragrance.
In general, when in doubt, put Aventus on. You can't go wrong.
The Aventus Buzz
You would be hard pressed to find a fragrance reviewer who doesn't like Aventus. The fragrance has become so popular among connoisseurs, that it has become the default recommendation for any person or event.
There are, however, some dissenting voices among the loud cheers.
Kafka from Kafkaesqueblog.com says that Aventus is "over-hyped, simple, thin, linear scent that carries with it some frustrating issues, and which isn’t worth the high price". She also find the fragrance to be short-lasting and an overall disappointment given the price.
Read Kafka's full review here: Creed Aventus Cologne.
Mark Behnke, the editor of the popular perfume blog CaFleureBon is also not an outspoken fan of Aventus. He is not as openly critical as Kafka but he says that Aventus feels like "a wood paneled man cave with roses in vases".
Read Mark's full review here: CREED Aventus: The Life of Napoleon from Top to Base Notes.
Summing It Up
Overall, Aventus is a great fragrance that has reached an iconic status. The price of $420 for a 4oz bottle is outrageous but it could easily be the only fragrance you'd ever want to wear.